Founding early access · first 10 accepted customers
See how customers discover your business in AI search, understand your online reputation and know what to improve next.
Request Early Access · We aim to reply within two working days.
Visibility trend+24%
Review sentiment+18%
Interactive examples · dashboard metrics and reviews are illustrative, not live account data.
Know which customer questions you should be answering, and where you are missing.
See what your reviews say and which ones need a reply first.
Know what to fix first, not just what the numbers say.
Where your customers search
ChatGPT
Gemini
Perplexity
Copilot
ClaudeTwo complementary solutions
Explore where your business is missing from relevant answers and which content could help. Try the example below.
Start with the free report. Stay on top of new reviews with ongoing / live monitoring, alerts and AI-assisted responses through Early Access.
How it works
Start with your free report. These examples show the journey to ongoing help.
Your business name, town, country and website. No sign-up.
Ratings, customer themes and risks, every finding linked. Download it as a PDF.
Your top actions, sorted by impact and effort.
Start ongoing / live monitoring and approval-led responses once your Early Access workflow is configured.
Darkstone Reputation Check
Free, no sign-up. Get your public ratings, review listings and the fixes that matter most, each linked to its source.
Reputation Health Report
Huddersfield, United Kingdom · fennelandflint.example
Loved for the product, let down by follow-through.
This bakery has a strong published rating and specific product praise, but critical reviews often go unanswered and pre-order collection is a recurring complaint.
Information types cover identity, listings, ratings, counts and customer comments—not owner replies or a complete verified dataset.
How AI assistants could describe your business
Example analysis for an imaginary business. Assistant results are illustrative, not real searched answers or quotes.
AI Visibility
Fennel & Flint Bakehouse, Huddersfield
Website: fennelandflint.example (imaginary example domain)
ChatGPTNamed as a sourdough option, but the answer points to a review listing rather than the bakery website.
GeminiLists the bakery with opening hours and links the website, but has no pre-order details to share.
PerplexityRecommends other bakeries for cake pre-orders, because no page explains how ordering and collection work.
CopilotMentions the bakery briefly, drawing on a directory entry with incomplete Saturday hours.
ClaudeGives general advice about local bakeries without naming the business for any of the three questions.
Illustrative competitor. Appears more often in the example because its website has a clear cake pre-order page and collection times.
Direct listings and reported figures are labelled separately. Public search information may be incomplete or dated; ratings are never averaged.
| Platform | Rating | Reviews | What the source shows |
|---|---|---|---|
| Review site | 4.6/5 | 214 | Main review listing. |
| Business directory | Not found in this scan | 12 | Directory entry with opening hours. |
Themes and quotes from the cited pages.
Reviewers repeatedly single out the sourdough and laminated pastries.
Staff are described by name in several reviews.
Several reviews mention items selling out before midday.
The sourdough is worth the queue on a Saturday.
Positive Review site
Lovely staff, but they had sold out of most things by eleven.
Mixed Review site
Waited twenty minutes for a pre-ordered cake.
Negative Local forum
Thank you for the feedback, we have added a dedicated pre-order shelf.
Review site
An article listing the bakery among local favourites.
Recent negative reviews have no owner reply visible.
Collection delays appear in more than one source.
Product praise is specific and repeated, which is useful on the website and listings.
Only businesses named in cited sources.
| Business | Platform | Rating | Reviews | Source |
|---|---|---|---|---|
| Larder Lane BakeryHuddersfield | Review site | 4.5/5 | 389 |
Highest impact first, then least effort.
Give pre-orders a dedicated shelf and a pick-up time window.
A calm, specific owner reply shows future customers the issue was heard.
Post daily availability so morning sell-outs feel expected rather than disappointing.
A weighted index of public reputation signals. Categories that cannot be evidenced are left out and the remaining weights re-normalised.
Based on 90 of 100 method weight. Weights of the scored categories are re-normalised to 100. Score = sum of (score × weight) ÷ 90. Method: Darkstone public-evidence index 1 (example figures).
Platform rating divided by its scale, times 100: 4.6 / 5 = 92.
100 x log10(1 + 214 reviews) / log10(501) = 86.4. Review counts are never added across platforms.
2 review listings found out of a reference of 3 = 66.7.
7 replies across 17 reviews seen = 41.2%.
Needs a verified official website matching the business details, so it is left out here. The example domain is imaginary.
Darkstone AI Growth
Turn your insights into action
Configured with AI tools and hands-on setup. We agree coverage, frequency and response times at onboarding, then test before monitoring goes live. You approve replies.
One-off insight. Ongoing action.
Available now · no sign-up
Configured AI-powered workflows, with hands-on onboarding
Founding early access pricing
For the first 10 accepted customers: founding monthly prices and setup waived. No subscription starts with an enquiry.
Earn trust
£99/month
£199 setup · Waived for founders
Rolling monthly subscription · 30 days’ cancellation notice
Request early accessGet discovered
£149/month
£299 setup · Waived for founders
Rolling monthly subscription · 30 days’ cancellation notice
Request early accessStay ahead
£249/month
£399 setup · Waived for founders
Rolling monthly subscription · 30 days’ cancellation notice
Request early accessPersonalised onboarding includes a baseline audit and workflow configuration. We agree monitoring frequency, platform coverage, alert delivery and response times with you. Monitoring becomes live only after configuration and testing; replies remain approval-led.
Founding prices in GBP; eligibility and scope confirmed before you subscribe. Third-party tools can support your workflow while our self-service dashboard is developed. Rankings and AI-answer inclusion cannot be guaranteed.
FAQ
Whether your business shows up when people ask assistants like ChatGPT or Gemini for a recommendation, and what would make it easier for them to describe you accurately.
Visibility is about being found in AI answers. Reputation is about what reviews tell customers once they find you. Most businesses need both.
A detailed one-off report and PDF covering public ratings, feedback and practical next steps where information is available. Sources are linked, and a score appears only when supported. Daily checks are limited.
AI-assisted research of public web pages, with every finding linked to its source. Some pages can't be read and snippets can be out of date, so it is not a complete reviews dataset.
No one can. We find the gaps and make evidence-led improvements.
Only within an agreed scope, with your approval and any access you choose to grant.
We aim to reply within two working days. The first 10 accepted customers can access founding prices with setup waived. We confirm fit, coverage and deliverables before a subscription begins.
Once your review-monitoring workflow has been configured and tested. At onboarding we agree the sites covered, checking frequency, alert delivery and response times. Live does not mean instant or 24/7 alerts. You approve replies before they are posted.
No. We can configure AI-powered recurring monitoring and automation using third-party tools, with hands-on setup. The native self-service Darkstone dashboard is our end goal, not a requirement for starting your configured workflow.
Personalised onboarding, a baseline audit and workflow configuration. The usual £199 / £299 / £399 setup fees are waived for the first 10 accepted founding customers; we confirm your offer before you commit.
You can request cancellation on any day by contacting us. Your subscription ends at the first monthly billing-period end at least 30 calendar days after we receive your notice. If your next renewal is fewer than 30 days away, you may pay for an additional monthly period. Access and subscribed services continue until the final paid expiry date, then auto-renewal stops. We’ll confirm the exact end date and any remaining renewal charge in writing. There is no early termination penalty beyond normal subscription charges. An enquiry starts no subscription or charge.
Free Reputation Check
Run the free check. Then tell us what you need help with.
